Why, Hollywood? Why why why why why why why?
I get that theater attendance and home video sales are going down. I get that because of this, all the major movie studios have become even more risk averse, and reliant on iterations of proven franchises. I get that it’s much easier to market and sell an idea people are already well familiar with than to try to pitch audiences a new idea. But what I don’t comprehend is this recent Hollywood trend of trying to force something to be a “thing” when it’s so clearly NOT a thing.
First case in point: Gritty, adult versions of children’s fairy tales. A couple years ago it seems that all the Hollywood studios got together and said “Guys, this is it. The idea that’s gonna make us all trillionaires: Fairy tales. But like, live action, gritty, serious, adult, gritty, violent, and gritty fairy tales. Oh, PG-13, definitely. Don’t be ridiculous! Now, I know we haven’t exactly had, well, any of these types of films come out and be hits yet, but I think if we just release enough of them all at once it’ll catch on.” And thus, we got Hansel and Gretel: Witch Hunters, Snow White and the Huntsman, Red Riding Hood, and Jack the Giant Slayer all in the span of two years. And none of them were big hits.
So where did this come from? In an industry currently famous for only greenlighting movies that have something in common with a recent blockbuster record-setter, why would Hollywood take so many chances on something they had no reason to believe audiences even wanted? Was it just a by-product of reboot culture?
Cut to today, and we’re getting Dracula Untold, the second recent “origin story” reboot-thing based on a Universal monster property. The first being the massive flop I, Frankenstein, featuring a sexy, badass, heroic version of the Frankenstein monster who karate battles generic CGI creatures. Dracula Untold features a sexy, badass, heroic Dracula but based on the trailer he seems to be fighting mostly humans. More brains…
Ghosted by Jon on October 8th, 2014 | Filed Under Musings | 1 Comment -